Lola From Rio was created in Brazil. The brand’s high-performance products are vegan and cruelty-free, to nourish, strengthen and enhance the overall appearance of every hair type. Lola From Rio delivers salon-quality results while championing sustainability through recyclable packaging and ethical practices.
Dateline Imports is the exclusive Australian distributor of Lola from Rio , bringing the brand’s vibrant spirit, energy and creativity from Rio de Janeiro to salons and retailers across the country. Lola from Rio is a celebration of Brazilian culture, individuality, and self-expression. The brand has built a global cult following for its innovative approach.
Lola from Rio was created by three founders inspired by the city’s infectious energy. That passion has grown into a global beauty movement, and now Australian salons and consumers will have access to this cult favourite brand exclusively through Dateline Imports.
Founded in 2011, the mission of the brand was to be disruptive in spirit, playful in energy and driven by constant innovation; to shake up beauty, haircare, body care and home care with unexpected products and a mindset built on fun.
Launching in Australia with six core ranges, Lola from Rio intends to bring a fresh and disruptive energy to haircare. The brand aims to deliver exceptional results while embracing the expressive, carefree spirit of Rio de Janeiro.
Ela É Carioca – ‘She Is from Rio’ – is Lola from Rio’s everyday haircare range for protection, hydration and summer defense. Built on a vibrant beach culture and active lifestyle, and designed for all hair types, the collection delivers lightweight hydration, softness and protection against the elements. This range includes Shampoo, Conditioner, Mask and styling products, to help protect hair from sun exposure, salt, dryness and daily environmental stress.
For hair in need of intensive repair and recovery Lola from Rio made Morte Súbita , created for extremely damaged and chemically treated hair. Featuring Shampoo, Conditioner, and Total Repair Spray, the collection deeply nourishes while helping restore softness, shine and strength. The Morte Súbita Mask is a global best seller.
Meu Cacho Minha – ‘My Curls, My Life’ – is dedicated curl care created for wavy, curly and coily textures. Featuring Shampoo, Conditioner, Mask, Combing Cream and Jelly Gel, the collection is formulated from nourishing ingredients to deeply hydrate while enhancing elasticity, definition and movement. The result is defined, frizz-free curls with flexible hold and no crunch.
For sleek hair with shine, Xapadinha helps smooth the hair fibre while reducing frizz, controlling volume and enhancing shine. Find Anti-Breakage Shampoo, Disciplinary Mask, and Gold Shine Disciplinary Oil in the range, creating polished results while helping protect against styling stress.
Densidade is Lola from Rio’s strengthening and density-boosting range, developed for thin, weak and brittle hair. The collection features Shampoo, Mask and Acidifying Treatment to help restore a younger and healthier-looking appearance to the hair, while enhancing hair resistance and helping to prevent breakage. Designed to restore vitality, Densidade leaves hair looking fuller and feeling stronger with continued use.
Lola From Rio cares for dry, unruly hair that needs deep nourishment too. Dream Cream is moisture-focused to transform dry, damaged and hard-to-manage hair. Featuring Shampoo and Mask, the collection delivers intense hydration while improving manageability, smoothing frizz and boosting shine without weighing the hair down. Expect Dream Cream to leave hair softer and more hydrated after every use.
In the salon, Lola From Rio offers shelf appeal, standout branding and broad client relevance. Inspired by the lifestyle of Rio de Janeiro, the brand is a celebration of individuality, sustainability and high-performance formulas. Lola From Rio is bold, expressive and built for real salon work. Through Dateline Imports, Australian salons now have access to a brand that brings performance and personality in equal measure.
This marks the beginning of Lola from Rio’s next chapter in Australian salons, with new launches, new discoveries and more cult-favourite collections still to come.
This edited article was originally published on styleicons.com.au, an interactive news and social environment for the Australian hairdressing industry.
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